Insights
Practical ideas to find customers, generate leads and grow online.
· 10 min read
As one of the prominent elements of inbound marketing, content marketing has the power to develop interest in brands and create relationships…
Read article → How to Convert Traffic into Leads with Content Marketing· 10 min read
According to MarketingCharts, online ad revenues reached $47.6 billion in 2014, which is approximately $5 billion more than 2013. The same source…
Read article → How to Increase the ROI of Your Online Marketing Campaign· 10 min read
Acquiring high-quality leads has become quite easy. However, according to Forbes, brands only manage to touch base with 25% of the leads…
Read article → Lead Nurturing – How to Convert Leads to Customers Effectively· 11 min read
Hardly a decade ago, business executives balked whenever marketing managers approached them with social media campaigns. However, in the year 2015, social…
Read article → How to Create Social Media Campaigns that Drive Traffic and Leads· 6 min read
We know that keeping up with all the different social media channels that you should be using for your business can be…
Read article → Linkedin Company Page Best Practices· 5 min read
Did you know 91% of people check their email daily? Eighty-two percent of consumers open emails sent by companies. The numbers mean…
Read article → Non Profits, online marketing, inbound marketing strategy· 5 min read
As the name implies, a non-profit organization (NPO) does not operate to generate profits for shareholders. NPOs raise money to fund specific…
Read article → Do Traditional Marketing Strategies Still Work for Non-Profits?· 6 min read
According to marketing expert Jeff Bullas, 72% of all internet users are active on social media. Even the elderly are not lagging…
Read article → Sharing is Caring: How to Get Your Content Shared on Social Media· 6 min read
According to the Nielsen Norman Group, 90% of consumers prefer receiving email newsletters while only 10% opt for Facebook. Non-profit donors are…
Read article → How to Target Donors with Your Newsletter· 3 min read
Fernando Cebolla orginally created this fantastic list of online marketing metrics in Spanish. We are pleased to translate it and provide it…
Read article → Important Social Media Metrics That Every Small Business Should Know· 5 min read
LinkedIn is the primary social network for professionals and can be a powerful marketing tool. But if you’re using it as a…
Read article → How to Optimize Your LinkedIn Profile for Marketing Exposure· 5 min read
According to npENGAGE, online fundraising is a critical territory in the non-profit industry, a fact proven by a 34.5% growth rate amounting…
Read article → How to Increase Donor Engagement through Facebook and TwitterGet a free evaluation of your online marketing. No contracts, no strings attached.