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Content creation in the manufacturing industry can seem challenging. In fact, 62% of manufacturing marketings consider creating engaging content a challenge to thier marketing success. In reality, though, the manufacturing industry lends itself very well to a large variety of…
The manufacturing industry is one of the oldest industries around. Despite constantly being the source of innovation and invention in some realms, this industry has been one of the slowest to adapt to the digital world in terms of building…
If you're tired of hearing "Content is King," you're not alone. But the fact that the claim has been worn into the ground does not make it less true (even for manufacturers). Still, we would argue that content by itself…
Customer engagement is the connection which consumers make with your brand. It is one of the important factors of brand loyalty, since companies with a following of highly engaged clients will always have buyers ready to purchase their products. According…
87% of manufacturing marketers cite increasing brand awareness as a major marketing objective for the year 2015, ranking it in as the number one marketing goal for manufacturing companies this year. Here are 5 tips that will get you closer…
This may be a surprise to the more technically minded, but—prepare yourself—most people don’t exactly want to curl up on the couch with a cup of cocoa and the specs or manual for the newest piece of machinery in their…
Any company that wants to establish a strong online presence needs to establish concrete online marketing objectives. It may seem like a no brainer, yet a recent report by Smartinsights.com indicates that the opposite is true. According the report,…
According to a Fat Joe’s infographic Stats to Convince Your Boss to Invest in Content Marketing, marketers are spending a quarter of their marketing budget on content marketing. In fact, companies with fewer than 10 employees dedicate 42% to content…
According to Econsultancy, 50% of 230 enterprise level marketers spend more than $250,000 per month on marketing activities. However, New York based digital agency Ironpaper indicates that marketers are spending more on social media. This is because enterprises have smaller…
Content marketing has become an important part of industrial marketing over the past few years. And content marketing for manufacturing is no exception. According to IHS GlobalSpec Research Report, 61% of manufacturers have added content marketing to their marketing strategy.…