Insights
Practical ideas to find customers, generate leads and grow online.
· 5 min read
As the name implies, a non-profit organization (NPO) does not operate to generate profits for shareholders. NPOs raise money to fund specific…
Read article → Do Traditional Marketing Strategies Still Work for Non-Profits?· 6 min read
According to marketing expert Jeff Bullas, 72% of all internet users are active on social media. Even the elderly are not lagging…
Read article → Sharing is Caring: How to Get Your Content Shared on Social Media· 6 min read
According to the Nielsen Norman Group, 90% of consumers prefer receiving email newsletters while only 10% opt for Facebook. Non-profit donors are…
Read article → How to Target Donors with Your Newsletter· 3 min read
Fernando Cebolla orginally created this fantastic list of online marketing metrics in Spanish. We are pleased to translate it and provide it…
Read article → Important Social Media Metrics That Every Small Business Should Know· 5 min read
LinkedIn is the primary social network for professionals and can be a powerful marketing tool. But if you’re using it as a…
Read article → How to Optimize Your LinkedIn Profile for Marketing Exposure· 5 min read
According to npENGAGE, online fundraising is a critical territory in the non-profit industry, a fact proven by a 34.5% growth rate amounting…
Read article → How to Increase Donor Engagement through Facebook and Twitter· 5 min read
Marketing has changed over the past few years. In fact, the best way to describe marketing today is using Duct Tape Marketing’s John Jantsch’s…
Read article → Why Inbound Marketing is Perfect for Small and Medium Companies· 5 min read
According to Jason Squires, entrepreneur and author of What to Say on Social Media: The Small Business Guide to Being Social, on…
Read article → A Guide to Scheduling Social Media Posts· 8 min read
If you haven’t been using social media as one of your online marketing channels for your small business, yesterday (or maybe even…
Read article → 7 Social Media Tips for Small Businesses· 4 min read
Historically, the retention rates for donors are about 25%, which is beyond dismal. Looking at the issue from a marketing point of…
Read article → How to Use Inbound Marketing to Increase Donor Retention RatesGet a free evaluation of your online marketing. No contracts, no strings attached.