Insights
Practical ideas to find customers, generate leads and grow online.
· 10 min read
According to MarketingCharts, online ad revenues reached $47.6 billion in 2014, which is approximately $5 billion more than 2013. The same source…
Read article → How to Increase the ROI of Your Online Marketing Campaign· 10 min read
Acquiring high-quality leads has become quite easy. However, according to Forbes, brands only manage to touch base with 25% of the leads…
Read article → Lead Nurturing – How to Convert Leads to Customers Effectively· 11 min read
Hardly a decade ago, business executives balked whenever marketing managers approached them with social media campaigns. However, in the year 2015, social…
Read article → How to Create Social Media Campaigns that Drive Traffic and Leads· 5 min read
Marketing has changed over the past few years. In fact, the best way to describe marketing today is using Duct Tape Marketing’s John Jantsch’s…
Read article → Why Inbound Marketing is Perfect for Small and Medium Companies· 4 min read
Historically, the retention rates for donors are about 25%, which is beyond dismal. Looking at the issue from a marketing point of…
Read article → How to Use Inbound Marketing to Increase Donor Retention Rates· 4 min read
Let’s discuss the power of landing pages for non-profits. Even though landing pages have been proven over and over again to be…
Read article → Why Non-Profits Should Be Using Landing Pages to Increase Campaign Effectiveness· 4 min read
Inbound Marketing is all about engaging with your audience, very much like a crowdfunding campaign, and is therefore an invaluable tool to…
Read article → The Power of Inbound Marketing for Your Crowdfunding Campaign· 5 min read
I like to think of our website as a destination that people come from far and wide to reach. When I think…
Read article → The What’s What of Your Website Traffic Sources· 4 min read
If you haven’t already, developing and implementing a successful Inbound Marketing Strategy should be on the top of your to-do-list. In this…
Read article → 5 Tips for Developing a Successful Inbound Marketing Strategy· 5 min read
Inbound Marketing is the future of marketing, and is a powerful marketing tool which essentially aims at driving customers directly to you…
Read article → How to Integrate Inbound Marketing Strategy into Your Online ChannelGet a free evaluation of your online marketing. No contracts, no strings attached.