Insights
Practical ideas to find customers, generate leads and grow online.
· 11 min read
On average, websites have a 1-2% conversion rate. This means that marketers only generate 5 leads out of every 500 visitors to their sites. This may…
Read article → 5 Lead Generation Techniques for Non-Profits· 11 min read
Marketers of non-profit initiatives embraced content marketing early, and only have grown more confident about their efforts at this point in the…
Read article → How to Leverage Content Marketing for Fundraising· 5 min read
As the name implies, a non-profit organization (NPO) does not operate to generate profits for shareholders. NPOs raise money to fund specific…
Read article → Do Traditional Marketing Strategies Still Work for Non-Profits?· 6 min read
According to the Nielsen Norman Group, 90% of consumers prefer receiving email newsletters while only 10% opt for Facebook. Non-profit donors are…
Read article → How to Target Donors with Your Newsletter· 4 min read
Historically, the retention rates for donors are about 25%, which is beyond dismal. Looking at the issue from a marketing point of…
Read article → How to Use Inbound Marketing to Increase Donor Retention Rates· 4 min read
Let’s discuss the power of landing pages for non-profits. Even though landing pages have been proven over and over again to be…
Read article → Why Non-Profits Should Be Using Landing Pages to Increase Campaign Effectiveness· 4 min read
Inbound Marketing is all about engaging with your audience, very much like a crowdfunding campaign, and is therefore an invaluable tool to…
Read article → The Power of Inbound Marketing for Your Crowdfunding CampaignGet a free evaluation of your online marketing. No contracts, no strings attached.