Insights
Practical ideas to find customers, generate leads and grow online.
· 3 min read
LinkedIn is no longer just another job-related social network. Used by all professionals across varying industries, it allows users to showcase their authority on certain subjects.…
Read article → How to Find New Customers Using LinkedIn· 6 min read
According to Cultivate Communications’ 2014 Benchmark Study on Marketing for Manufacturers, lead generation has become a top priority. However, what makes this…
Read article → How to Use These Effective Manufacturing Lead Generation Techniques· 5 min read
Consulting firm Frost & Sullivan couldn’t have been more accurate when they wrote: “By 2020, 60-70% of new car sales leads will…
Read article → How to Attract the Ideal Customer in the Manufacturing Industry· 3 min read
Flaunting over 72.8 million users, Pinterest is quickly expanding its reach, claiming 47.1 million users in the U.S. Like Facebook, its top…
Read article → See How to Find New Customers on Pinterest· 3 min read
According to Twitter’s About Us page, the social network has 302 million monthly active users, of which 53.1 million are in the…
Read article → How to Find Customers with Twitter· 4 min read
By April 2015, Facebook flaunted 1.44 billion monthly active users and 936 million daily active users. According to ComScore, the social network’s…
Read article → How to Find Your Customers on Facebook· 6 min read
What is a CRM and What Does it Do? For as long as there have been businesses, there have been Customer Relationship…
Read article → Why a CRM and How It Will Improve Your Business· 7 min read
The behavior of today’s buyers has changed. Your prospects resort to online channels to research your offerings, find out about the best…
Read article → Lead Scoring – Ranking Prospects to Ensure Effective Lead Nurturing· 5 min read
Lead scoring, a methodology which both sales and marketing teams rely on, is used for ranking leads based on their readiness for…
Read article → How to Create a Cost-Effective Lead Scoring Strategy· 7 min read
A Microsite is a small group of pages that are linked to a larger parent website, but have a different domain name…
Read article → Inbound Marketing Strategies: Are Microsites Valuable?· 5 min read
Content creation in the manufacturing industry can seem challenging. In fact, 62% of manufacturing marketings consider creating engaging content a challenge to…
Read article → Content Creation Tips for Manufacturers: How to Write a Case Study· 10 min read
The manufacturing industry is one of the oldest industries around. Despite constantly being the source of innovation and invention in some realms,…
Read article → Manufacturing Websites: 5 Tips for Website Best PracticesGet a free evaluation of your online marketing. No contracts, no strings attached.