Flaunting over 72.8 million users, Pinterest is quickly expanding its reach, claiming 47.1 million users in the U.S. Like Facebook, its top three demographics are 25-34 (26%), 35-44 (21%), and 45-54 (17%). Meanwhile, 18-24 year olds as well as 55-64 year olds equally make up 30% of the social network’s community. One thing worth mentioning here is that Pinterest is popular with women; 85% of the social network’s community comprises of females. As for industries, arts and crafts, travel, food and drink, fashion, music, and health and self-improvement tend to thrive on the social network. However, HubSpot recently added healthcare, manufacturing and engineering, education, software and IT, and insurance to this list.
How to Find New Customers on Pinterest
Regardless of which industry you belong to, you can use the following to attract customers via Pinterest.
- Pin About Popular but Relevant Occasions – Find content which people like in order to win them over and ensure their engagement. Using Pinterest analytics, you can discover which type of content people pin from your site and which curate content can make your boards more engaging.
- Add Descriptions to Your Content with Hashtags – The titles and descriptions you incorporate can make your pins easy to find, especially if you optimize them for search engines and using hashtags. Also make sure to educate and inspire through your content to make it of value.
- Make Your Images Pinterest Friendly – To make sure that your images make their way to your clients, ensure that they’re clear, high res photos that are visually appealing and very professional. Also remember that lighter images are 20 times more likely to be repined. Finally, keep it simple and less crisp photos convey your messages rather than relying fully on text.
How to Nurture and Engage Customers on Pinterest
After finding your customers on Pinterest, use the following recommendations to keep them hooked to your brand.
- Put Your Customers in the Spotlight – Add user-generated pictures to increase conversions up to 7%. While images where your clients enjoy your products are definitely a great idea, avoid pictures with faces to secure at least 23% more repins.
- Learn When is the Right Time and Frequency to Post Content
- Find Out What Your Clients Want and Give Just That – Find out what you can offer your customers, starting from promo codes to recognition and all the way to moments of fun. Make sure to vary the content accordingly to pique the interest of all segments of your target market.
- Focus on Building an Emotional Connection – While many say that businesses should be devoid of emotions, social media begs to differ. Pinterest especially focuses on this aspect, which will help you charge your clients 20-200% more than you currently do.
- Step into the World of Instructographics – A term coined by Pinterest, instructographics is an infographic which explains how to do something, such as tie the perfect knot. In case you didn’t know, this type of image is categorized under DIY/how-to, which is the second most popular category for users on Pinterest.
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