Being Known Is Not Enough
Once you’ve set up your foothold online and started generating a steady flow of traffic to your website, you will inevitably find yourself asking ‘where are the profits?”. The answer lies in the absolutely imperative, yet often undeservedly overlooked process of conversion. Your conversion rate is what turns your organic and paid traffic into leads and/or actual paying clients. In this sense, your conversion rate is a great indication of how effective you are at convincing your visitors about the quality of your offer.
The Line between Prospect and Client
It’s a common mistake for many businesses to measure the success of their online marketing strategies only by the traffic generated to their website. The other extreme is looking only at the gross profits, disregarding the value of each visitor brought to the site. Conversion rate is what brings these two metrics together, revealing how many of your prospects turn into clients, thus showing how effective your marketing methods are.
Conversion rate is influenced by a lot of factors, with the most prominent being the website design, layout and sales copy present on the site. However, even small things such as site load time and scalability can be the borderline between making a new client or not.
Make All the Pieces of the Puzzle Fit Together
Optimizing the conversion rate is not only about tweaking the sales copy and adding prominent calls to action. In order to maximize the percentage of prospects you turn into clients or leads, everything has to be taken into account. From color schemes to size of buttons on your site – every single aspect of your site has to be optimized for maximum conversion.
Sozialia LLC has exactly the tools and experience necessary to bring the plan to life and help you optimize everything about your website to ensure maximum conversion. We take every little detail into account, carefully analyzing your performance and quickly mending the trouble areas that are causing you to lose clients.