Flaunting over 72.8 million users, Pinterest is quickly expanding its reach, claiming 47.1 million users in the U.S. Like Facebook, its top three demographics are 25-34 (26%), 35-44 (21%), and 45-54 (17%). Meanwhile, 18-24 year olds as well as 55-64…
According to Twitter’s About Us page, the social network has 302 million monthly active users, of which 53.1 million are in the U.S. Like Facebook, Twitter has started aging with 22% of its users comprising of 25-35 year olds…
By April 2015, Facebook flaunted 1.44 billion monthly active users and 936 million daily active users. According to ComScore, the social network’s community mainly comprises of 24-34 year olds (22%) followed by 35-44 year olds (21%) and 45-54 year olds…
Content creation in the manufacturing industry can seem challenging. In fact, 62% of manufacturing marketings consider creating engaging content a challenge to thier marketing success. In reality, though, the manufacturing industry lends itself very well to a large variety of…
Customer engagement is the connection which consumers make with your brand. It is one of the important factors of brand loyalty, since companies with a following of highly engaged clients will always have buyers ready to purchase their products. According…
This may be a surprise to the more technically minded, but—prepare yourself—most people don’t exactly want to curl up on the couch with a cup of cocoa and the specs or manual for the newest piece of machinery in their…
As one of the prominent elements of inbound marketing, content marketing has the power to develop interest in brands and create relationships with clientele through content that addresses certain needs and delivers value. It’s been known to beat conventional, outdated…
According to MarketingCharts, online ad revenues reached $47.6 billion in 2014, which is approximately $5 billion more than 2013. The same source estimates online ads to bring in $52.5 billion in 2015, $57 billion in 2016, $61.5 billion come 2017…
Hardly a decade ago, business executives balked whenever marketing managers approached them with social media campaigns. However, in the year 2015, social media marketing insights proved that social media is growing exponentially.Despite the difference in methods and platforms’ modus operandi,…
We know that keeping up with all the different social media channels that you should be using for your business can be frustrating, overwhelming, and time-consuming. However, we still recommend that you do it. And of those social media channels,…