Google AdWords is a powerful marketing tool to use in conjunction with your Inbound Marketing strategy. If you're setting up Google AdWords, Ad Scheduling is a term you're probably famliar with. This feature allows you to adjust your campaign ahead…
Let’s discuss the power of landing pages for non-profits. Even though landing pages have been proven over and over again to be one of the most effective marketing tools, a surprisingly low number of non-profits are aware of how…
Inbound Marketing is all about engaging with your audience, very much like a crowdfunding campaign, and is therefore an invaluable tool to ensure the success of your crowdfunder. In this article, we will highlight a few of the more effective…
I like to think of our website as a destination that people come from far and wide to reach. When I think of it that way, the importance of tracking your website traffic sources becomes clearer. It’s helpful to…
We are fast approaching the end of 2014. Let’s think about it: Friday is October 31st. At 12:01AM on November 1st, every grocery store, drug store, and Target will replace its Halloween decorations with Christmas decorations. And you know…
When working on our SEO strategy, it can be tempting to focus on generic keywords, since these generally draw more traffic. However, the reality is that our time would be better spent focusing on “long-tail” keywords—that is, more specific,…
In marketing, we all recognize how important it is to know your product. You have to know what you’re selling. But it is at least equally important to know who you’re selling to. Who will buy your product or…
If you haven’t already, developing and implementing a successful Inbound Marketing Strategy should be on the top of your to-do-list. In this article we’ll share our five best tips on how to make sure your strategy becomes successful. If you’re…
Inbound Marketing is the future of marketing, and is a powerful marketing tool which essentially aims at driving customers directly to you through non-invasive means. This is achieved by creating unique and valuable content that is relevant for your customers.…
Attracting customers is the cornerstone of business. Without customers, we simply don’t make any money. In this post, we’ll be looking at how to do just that in the most effective and budget-friendly way, by introducing you to the…